A Nigerian music critic and writer named Basito recently shared his thoughts on the success of two Nigerian hit songs, “Love Nwantinti” by Ckay and “Calm down” by Rema, on Twitter.
According to Basito, both songs made a significant impact on the global music scene.
However, he pointed out that only one of the artists capitalized on the success of their song. Basito mentioned that Rema actively took advantage of his song’s popularity by traveling to countries where it gained recognition.
During his trips, Rema performed his songs and introduced new ones to his fans. On the other hand, Ckay did not make similar efforts to promote his music outside Nigeria the way Rema did.
Basito supported his claim by sharing a video of Rema performing his latest single, “Body,” in India.
He wrote: ” You see the way Rema has been out there for people to know the face behind his Global hit “Calm Down” and also connect with his new audience and turn them to fans is what CKay should have done with “Love Nwantiti”. Both songs have had similar progression but only one of them has really taken advantage of the success.”
In conclusion, he said this serves as evidence of Rema’s proactive approach in expanding his fanbase and promoting his music internationally.
How Netizens reacted to his Claims
Netizens as usual took over the comments section to share their thoughts on his opinion.
Mosindi wrote: “Rema has the full force of Mavin behind him which comprises of
– Marketing Executives
– huge Advertising budgets
– Don Jazzy’s wealth of knowledge and connections
Ckay didn’t have all of these.
You can’t compare them”
Lekan wrote: “I feel Ckay wasn’t intentional the way Rema was. He should tour those countries too. I remembered they remixed his songs in different languages. He should milk the song and he didn’t milk it enough unfortunately.”
Yincar wrote: “Spot on. That song was in so many people’s heads all over the world, but Ckay didn’t take advantage as he should.