We can no longer belittle the power of social media in this century. If it used wisely, it can help anyone’s career to skyrocket because it is the new money making machine. can be used for marketing, advertising, promotion of one’s career. With it, you can be able to make a lot of people know your business. Just look at Famous Nigerian comedian Sabinus, his entire career as an entertainer is built around the existence of its platforms.
The internet, though developed in the 1980s, had very slow search engines which were not maximized until the 2000s, causing optimization to be actualized at a supersonic rate and still improving from year to year.
Social media has been in existence since the 19’s but began to make waves in 2004, after the establishment of Facebook. Tens of thousands of people who were the first users of this platform started off with their desktop computers and laptop computers, as there were no mobile devices that could install its applications. It was until the 2000s into the early 2010s that people could install it on their mobile phones.
Now, Facebook has over 1.5 billion users from all around the world and is still the most used social media platform across the globe. Other platforms began to spring up; Instagram, YouTube, Twitter and also instant messaging apps like WhatsApp also came into the fray. Their importance to contemporary life is beyond essential, but they’re rather part of who we’re as a person now.
The entertainment industry around the world has seen well over 90% of entertainers of various categories use all or some platforms. Social media agencies have gone as far as recognizing these stars by distinguishing them, using a blue tick that shows they are verified.
These platforms now play a vital role in how entertainers, promote their content and especially stay connected to their fan base, which is a focal point for any celebrity.
Without the fans to cheer and talk about them, then whatever you create and produce as an entertainer isn’t recognized and loses value. Social media has helped so much that fans can come from anywhere in the world and not only from the celebrity’s nation.
Social media has helped to evolve content creation, and it has rocketed to a whole new level. The use of mass media was good, but the evolution of social media has totally changed the narrative.
With the help of social media, it has helped a lot of unknown celebrities to become famous and it does this by making their contents available out there.
Dear readers, do you know anyone that the social media has helped his or her career, kindly drop your comments in the box below.