Nigerian singer Iyanya Oyom Mbuk simply known by his stage name Iyanya has lamented about the high cost of music video production in the industry.
He said musicians should give thanks to God when they drop a song that goes viral because it is not easy.
The singer revealed in a series of tweets he shared on microblogging platform, Twitter that 27 million naira is the cheapest amount of money he has spent on a music video.
Speaking on the high cost of music video production in Nigeria, Iyanya revealed he spent 52 million naira to shoot a music video for his hit song “LIKE ” Featuring Davido and kizz Daniel.
He wrote
“Promoting music has become very expensive, if you are lucky to get a song go viral make you Thank God.
“The cheapest I have spent on a song since January 2021 is 27m.
When I dropped “LIKE” FT Davido and kizz Daniel, we spent 52million, song, Video and promotion.
This should not discourage any up and coming artiste, you can do it, all you need it’s consistency. “
The cheapest I have spent on a song since January 2021 is 27m.
When I dropped “LIKE” FT Davido and kizz Daniel, we spent 52million, song, Video and promotion.
This should not discourage any up and coming artiste, you can do it, all you need it’s consistency. https://t.co/0KrG9ivYOV
— its iyanyaaaaaa💥 (@Iyanya) March 27, 2023